Part 2:

“Simon Vs. James”

Have you ever seen the CashFlow Quadrant diagram before? Take a moment to study it below and grasp the concept.

I’ll wait…

The concept was created by Robert Kiyosaki – author of “Rich Dad, Poor Dad”.

And it’s perfect for visually representing the difference between a solopreneur and an entrepreneur/business owner.

Our goal is to move you from the self-employed (solopreneur) quadrant to the business owner (entrepreneur) quadrant…

So you can get your time back while your business continues to grow and provides you with a nice (passive) income.

To make it as easy as possible for you to do this, I’ll use the stories of Simon and James.

Remember Simon from page 1?

He’s your classic solopreneur fitness business owner, stuck in the ‘self-employed’ quadrant in the image above.

Let’s meet Simon properly:

“Simon The Solopreneur”

Simon is stuck in the self-employed quadrant as a solopreneur primarily because he has an employee mindset…

He thinks of himself as a personal trainer ‘with’ a business.

As if the business is something of secondary importance.

An afterthought.

And because he thinks like an employee, he focuses on “getting things done” and doing everything himself.

He believes hustle and hard work is the quickest route to success.

And for as long as he continues to think this way?

His business will always be disorganised with unpredictable lead generation and uncertain cash flow…

He’ll always be busy doing everything himself to ‘get things done’ without driving his business forward…

He’ll be constantly stressed and exhausted and struggle to give his clients the service they deserve…

His business turnover will be ‘maxed out’ at around £4k per month so his earning potential will be limited…

And he won’t be able to take any time off without losing income so will barely see his family and friends…

Definitely not the ideal scenario.

Now we’ve explored Simon’s situation, let’s meet James:

“James The Entrepreneur”

Unlike Simon, James has an entrepreneurial mindset.

He doesn’t think of himself as a personal trainer.

He thinks of himself as the owner of a business selling personal training services.

Business first. Personal training second.

Which is a really important distinction for you to understand and appreciate before we move on.

His vision is to help hundreds of people improve their health and change their lives with his business.

Because he’s defined his vision, he is driven by impact, not ego.

He (and his business) have a purpose and direction.

And every decision he makes and action he takes is designed to move him – and his business – towards his vision.

Because James thinks like a business owner, he knows he won’t achieve his vision by doing all the work himself.

But rather by creating a business that can run without him while he oversees the ‘bigger picture’ as the business owner.

So therefore his primary focus is on creating the strategies and systems in his business which allow his business to run without him.

And as a result?

His business is very organised and efficient, attracting clients on autopilot and delivering a consistently high quality of service for each and every client.

He is achieving his vision and making a positive impact in his local community as his business helps hundreds of people change their lives.

His business routinely does over £20k per month so he can pay himself very well while choosing how much or little he works in his business.

He has an abundance of happiness, energy and freedom so he can spend time with family, friends and doing what he loves to do.

And he has an excellent team working for him who are all happy and engaged in their work because they have become part of the vision and are all working towards the same thing.

A much better position to be in than Simon.

But truth be told, I completely understand why Simon – and so many other fitness business owners – end up stuck in the ‘solopreneur trap’.

And it’s not really their fault…

Because there’s a serious lack of education and support for fitness business owners on how to set up a business efficiently.

Especially for those who have their own ‘bricks & mortar’ studio and therefore have a whole host of extra responsibilities to deal with.

So it’s no wonder so many end up trapped by their business, burned out and exhausted trying to figure everything out on their own…

But with a shift in perspective and the way you run your business, it is possible to turn things around and start running your business like James.

And that freedom business you’ve always wanted may actually not be so far out of reach after all…

Business owners like James may be few and far between, but by replicating the way they do things in their business, you can do the same.

It all starts with a simple yet very powerful concept I like to call “systems thinking”…

The ‘elixir’ that underpins any freedom business.

I’ll tell you all about this little known concept on the next page.

Click continue to head over there now.




  1. By studying the Cash Flow Quadrant diagram, we can clearly see the difference between solopreneurs and entrepreneurs/business owners.
  2. Simon is the classic solopreneur that will always be trapped in his business because he thinks like an employee. Personal training first, business second.
  3. James is the classic business owner that will always have time freedom because he thinks like a business owner. Business first, personal training second.
  4. Making the transition from being a solopreneur to becoming a business owner starts with a powerful concept I call “systems thinking”.